Korea Loved by International Travelers
How International Travelers Experience Korea
2024 International Visitor Survey: Key Findings
In 2024, the revisit rate of international visitors to Korea was 54.7%, and the main purpose of visit was “leisure, recreation, and relaxation” at 68.0%, the highest proportion.
Regarding the reason for their interest in Korea, the largest share (38.3%) responded that it was “after being exposed to Korean Wave (Hallyu) content.”
So, how did international visitors evaluate their trip to Korea in 2024?
For more details, please refer to the “2024 International Visitor Survey” report!